For a major marketing campaign, I played a key role in supporting the creative process while making sure all deliverables stayed within brand guidelines. I collaborated closely with the marketing team, brand team, producers, and vendors, adapting 16×19 graphics into multiple aspect ratios for social platforms and ensuring all elements were properly framed within safe-area requirements.
Coming to HBO Max in ‘26
Led motion design for a Black Friday campaign, ensuring the video close matched still assets and supported the broader brand strategy. Worked closely with a vendor to keep all graphics on-brand and production-ready.
Black Friday
For the Emmy Winners marketing campaign, I supported the creative workflow by ensuring all assets aligned with brand guidelines, QA’ing working files, adapting them into multiple aspect ratios for social platforms, and confirming all elements remained properly framed within safe-area requirements before sharing final files with global partners.
Emmy Winners
I played a key role in supporting the creative process and adapting 16×19 graphics into multiple aspect ratios for social media platforms, making sure all elements were correctly placed within safe-area requirements and according to brand guidelines.
Coming to Max in ‘25
Developed campaign graphics to promote upcoming films on Max.com:
Key Highlights
Brand-Driven Design: Customized the Max logo to reflect each movie unique identity, preserving authenticity while upholding overall brand consistency.
Technical Execution: Produced high-impact motion graphics in Adobe After Effects, leveraging advanced compositing and animation techniques.
Collaborative Workflow: Partnered closely with producers, marketing, and brand teams to align creative vision and meet technical requirements.
Streaming Exclusively on Max
Latino Heritage Month
Produced tailored internal cards graphics in strict adherence to the Max Brand Guidelines and campaign style, synchronizing them with the footage and sound.
Other Campaigns
Managed all 16x9 graphic assets from external vendor. Created additional graphics as required, adhering to the campaign style.
Resized graphics for social media in accordance with brand guidelines.
Telemarketers,
HBO Original Documentary
David Holmes,
HBO Original Documentary
Pride in our power, 2024
Bumper Ads
Crafted multiple animated ads by seamlessly integrating key art elements while maintaining fidelity to brand guidelines.
2023 Emmy Nomination
Created Instagram posts for Last Week Tonight with John Oliver's 2023 Emmy nomination, following brand guidelines.
HBO Max KA
Rebrand
Successfully rebranded 1000+ digital and printing assets for HBO and Max, by updating the logos in accordance with the new Max style guide. Ensured accuracy and consistency of the logo and brand elements across all assets. New assets created by adjusting the layout to fit different aspect ratios.
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Logo Design
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Packaging Design
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Digital Design
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Less Waste Magazine
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Iris Apfel Illustration
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Fashion and Textile
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Calendar Design
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Other Projects
