Best Pet Supplies

Best Pet Supplies offers a wide selection of pet products, including toys, beds, harnesses, and other products.

The company has three sub-brands: Voyager for harnesses, Gigabyte for treats, and Catify for cat products. I started as a graphic designer and quickly grew to creative director in less than one year.

As the head of the creative team, I lead work in four main areas: Amazon (Store Front, Photo carousel, and A+ content), Shopify, Advertising and Social Media, and Packaging. I interviewed and hired a graphic designer, provided creative direction for photographers and videos, and work closely with a social media agency to plan the creative brief for several campaigns.

Achievements:

  • Revamped the website's graphic design to boost conversion rates from 3% to 10% in three months.

  • Increased the average time on page by adding engaging video content.

  • Updated Amazon A+ Pages to make the content more visual, which increased conversions by 3%.

  • Created ad designs for Amazon and Shopify to improve website traffic by 12% and strengthen the company's social media presence.

Amazon - Animated videos

Organic Social Media Content

Lifestyle photography

Amazon A+ Page Design

Digital Ads

Christmas 2022

Gif and Amazon Banners Design

Voyager Harness

Online Store

Find the Right Fit

Client: Voyager Harness
Platform: E-commerce (Online Only)
Role: UX & UI Designer

  • Voyager Harness experienced a high volume of returns caused by incorrect sizing. Because the product was sold online only, customers had no way to physically check fit and often guessed sizes based on breed or appearance, leading to frustration and lost revenue.

  • I led the UX and UI design of a new sizing experience to help customers confidently select the correct harness size before purchasing.

  • Through analysis of return reasons and customer feedback, I identified key pain points:

    • Customers didn’t know how to measure their dogs

    • Size charts alone were hard to interpret

    • One dog per size did not represent real body variation

    • Customers needed visual reassurance before checkout

  • I designed and built a “Find the Right Fit” page that combines education, visualization, and clarity.

    Key UX Decisions

    • Step-by-step measuring instructions with visuals

    • A clear, scannable size chart aligned with product specs

    • Multiple dogs wearing the same size, showing different breeds and body types

    • Fit tips explaining what proper fit looks like

    1. Product page → Find the Right Fit

    2. Learn how to measure

    3. Compare measurements to size chart

    4. Review real dog fit examples

    5. Select size with confidence

    • Clean, friendly layout aligned with brand identity

    • Photography-driven design to build trust

    • Strong hierarchy for fast scanning

    • Mobile-first, accessible typography and spacing

    • 30% reduction in harness returns

    • Fewer sizing-related customer inquiries

    • Increased purchase confidence and improved UX

    This project demonstrates how UX + UI design can directly influence business outcomes by reducing returns and improving the online purchase experience.

Blog

We started a blog to drive traffic to voyagerharness.com and provide educational content. This not only improved our connection with our audience, but also enhanced our brand's credibility. As a result, we achieved higher Google search rankings and an increase in conversions.

Halloween 2022 Campaign

This is part of the campaign we ran at Voyager By Best Pet Supplies for Halloween 2022. We offered a 20% discount on Halloween-colored harnesses (orange, black, and purple) to match pet costumes. The campaign took place on Amazon and Shopify stores. Our promotion channels included social media (Instagram, Facebook, and Tik-Tok) where we shared posts/stories and reels and ran a "Best Pet Costume" contest. We also included social media and Amazon Ads to reinforce the campaign. Additionally, we promoted the campaign through email marketing. I was in charge of designing both the store pages and the emails.

Words of those who have worked with me

The true test for designer’s prowess lies in their ability to produce assets that convert visitors into paying customers. This distinguishing attribute sets Mica apart from her peers. Mica's design approach is underscored by her commitment to understanding the product. Her work goes beyond aesthetic appeal, striking a fine balance between artistic expression and strategic marketing. Mica’s love for design is not simply a job, but a deeply ingrained part of who she is, and this enthusiasm is reflected throughout her creations. In addition to her impressive design skills, Mica is a pleasure to work with. She is extremely responsive and responsible. Mica's talent and her professional attributes make her an invaluable asset to any team or project.”

Andrea Chen. Co-Founder
Best Pet Supplies, LLC

“Creativity and talent are paramount attributes for a designer. However, these alone do not guarantee effective outcomes.

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